Whether you're caring for someone you love, or caring for someone else's — iCare.org has the resources, courses, and support you need.
Who We Serve
iCare.org serves the full spectrum of people touched by senior care — from families in crisis to professionals building better practices.
Guides, tools, and 24/7 AI support for families navigating Alzheimer's, dementia, and end-of-life decisions.
Explore resources →Training resources, clinical protocols, and patient education kits for nurses, physicians, therapists, and social workers.
View professional resources →Evidence-based exercise protocols, fall prevention guides, and cognitive health programming for physical trainers, PTs, and OTs.
See protocols →End-of-Life Care
CMS revoked over 200 hospice providers in 4 states since 2023. One California building housed more than 100 separately licensed agencies. Families deserve better.
Palliative care and hospice are not the same thing, and knowing the difference can change what options are available to your family. iCare.org walks you through each stage — from advance directives to choosing a provider you can trust.
Core Services
Resources, training, end-of-life guidance, and digital tools — built for the full spectrum of senior care.
Free downloadable guides on Alzheimer's stages, caregiver burnout, medication management, and more.
Free AccessEvidence-based courses for seniors, caregivers, and professionals. Start with cognitive decline prevention.
CoursesPalliative care guidance, hospice navigation, fraud protection, and verified provider referrals.
Guidance24/7 guided support for families and professionals. Qualifies needs and routes to the right resource.
Always OnDigital Services
Every tool that powers this site is available to healthcare organizations, hospices, senior care providers, and wellness practices.
A 24/7 concierge trained on your organization's services, protocols, and FAQs. Qualifies leads, answers questions, routes complex needs to your team.
Deploy for your organization →Identify up to 70% of anonymous website visitors in real time — name, email, phone, pages viewed — with no form required. One Magic Pixel, instant data.
Learn how it works →Qualified, high-intent referrals from iCare.org's identified visitor pipeline. Segmented by page visited, intent stage, and audience type.
Become a verified partner →Digital-first onboarding guides, clinical protocols, and patient education materials built for your brand and deployable across your team in minutes.
Request a sample kit →